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Adobe Target
+ Contentful
Integration app


The objective for this project was to create a proof of concept app that would integrate Adobe Target with Contentful. The goal was to allow users to store and manage content in Contentful while leveraging Adobe Target for personalisation within the same app, enhancing efficiency.


The challenge was to review the existing UX, identify pain points, and suggest improvements that would enhance user engagement and overall experience on the homepage.


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  • Initial Review: The team was provided with an existing UX review from Jameson. My role was to analyse this review, add my thoughts, and identify key areas of improvement. The challenge here was to back up my insights with analytics provided by my team. I also had to do a lot of research on best practices and find examples of UX that works well to back up my ideas and prove that my insights could increase their engagement.

  • Focus Area: Based on the initial review, the homepage was identified as the primary area requiring attention due to its low engagement metrics. I did also provide some insights for 2 of their other pages that I thought could use some improvement.

  • User Insights: Gathered data from analytics and heat maps to understand user behaviour and pain points on the homepage.


  • Analysis: I first reviewed the provided UX review thoroughly, agreeing with several points and noting areas for additional insights.

  • Insights Development: After reviewing the provided UX review thoroughly and noting areas for additional insights, I focused on the homepage, analysing user behaviours, navigation, and visual elements to identify key issues.

  • Mockups Creation: I then began to develop redesign mockups incorporating the insights and suggestions derived from the research phase.

  • Slide Deck Preparation: I compiled all the UX insights and redesign mockups into a comprehensive slide deck and my team provided the appropriate analytics justifications to go with the insights.

  • Presentation: We then presented the slide deck to the Jameson Whisky team, explaining the proposed changes and their potential impact on user engagement.


The client agreed with several of the proposed changes, validating the insights and mockups presented. My team then set up A/B tests for the approved changes to measure their effectiveness in real time.

Post-implementation, the homepage saw a notable increase in user engagement, validating the success of the redesign efforts.


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